Annotation
Strategy as a long-term plan provides long-term direction for corporate activities and predetermines success of organization in future. The module explains importance of strategy and strategic management for organization. It discusses basic methods of evaluation of internal and external corporate environment and methods of strategy formulation and development.
Recommended literature
- Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring corporate strategy: Text and cases. Pearson education
- Schermerhorn Jr, John R., and Daniel G. Bachrach. Exploring management. John Wiley & Sons, 2020
- Veber, J. (2009). Management: základy, moderní manažerské přístupy, výkonnost a prosperita. Management Press